06 forms of training to improve business outcomes

Business / Date: 06-22-2025

Investments in training and development have been growing in recent years and point to several trends, such as a greater focus on developing leaders and sales teams. This scenario highlights the constant concern of organizations to generate better results, investing not only in technical qualifications, but also in behavioral ones.

Within these two major areas (technical training and behavioral training), we find several types of training that can help diversify your approach and spark more interest among your employees. How about checking out what they are?

How to plan effective training?

Before considering the different types of training that can be applied in your company, you need to make some preparations. It is by planning carefully that you can choose the training that is most appropriate for your objectives and also ensure its success among the employees involved.

The first issue is to define what is expected as a result of the training . There are situations in which it is necessary to solve internal problems, in which it is necessary to train employees, motivate them, bring team spirit to the organization, improve communication , among other objectives. It is based on this issue that the type of training should be chosen.

Next, identify your target audience: it could be a sector, a team, a unit or the entire company. This segmentation allows you to offer personalized training that is more likely to be applied in practice by employees.

The logistics of the training also require attention. It is necessary to define the location, provide the necessary material, invite the participants and find the most suitable professional to deliver the training, whether in the format of a workshop, lecture or group dynamics.

People analytics can guide your training planning, as it uses behavioral data to identify the profile of each employee.

Once the planning phase is complete, you can move on to selecting the types of training that will be applied in the company:

Gamification

One trend is gamification in companies , training that uses game methods, such as scoring and reward systems. This type of training is effective because it encourages interaction between participants and is a dynamic activity that sparks interest and a desire to learn.

Gamification can be applied to all types of training and can also be used as a strategy to teach employees something new.

By treating training like a game, at each stage the participant becomes more engaged and performs better.

For this method to be effective, it is important to provide quick feedback, indicating errors and successes to ensure improvements.

Job rotation training

One of the simplest forms of training for a corporation to employ is job rotation. It involves rotating roles within the staff, with the aim of ensuring that employees get to know the company in its entirety, rather than being restricted to their own departments.

All employees are not expected to master all activities, just to have an overview and understand how one person's work interferes with another's.

With proper guidance, this type of training also has the advantage of promoting good coexistence, as it encourages the exchange of ideas and knowledge within the team.

On The Job Training

On the One type of training that takes place as part of the business's daily operations is job training. That is, it is when the worker learns by doing, performing their activities under guidance. It is commonly applied in customer service, like store cashiers or sales staff, and also in trainee programs.

In addition to providing guidance on work and correcting errors, the person responsible for the employee in training must also ensure that the employee participates in meetings, expresses his/her opinion and feels motivated.

This type of training is often used to evaluate employees on probation, as it is great for identifying qualities such as proactivity and the ability to assimilate tasks.

Leadership training

Becoming a leader requires the development of both professional practices and personal abilities. As such, one of the most challenging training types is leadership training.

To begin with, the leader needs to be a motivated employee, capable of dealing with people and with extensive knowledge within his/her field of activity.

To create leadership training, you need to find out what the target audience's strengths are and what skills you need to invest in.

Good leadership training, whether in-house or outsourced, can make a company more productive , as leaders help resolve conflicts, solve problems and motivate the team.

Behavioral training

Behavioral training is the type of training that depends on the profile of the employees to be developed. After applying a test to the team, it is possible to divide the group into 4 different profiles, each with its own strengths and weaknesses.

They are: communicator, executor, planner and analyst. Each of them responds best to a specific training style, regardless of the company's goals.

Even if you already have the training objective and method defined, consider adapting the activities to the predominant profile.

While some people work in teams to achieve results, others are more competitive and prefer to work alone, while others prefer to delve into the theory before taking action.

Communication training

As the name suggests, communication training aims to make communication within the company more efficient and fluid. It also allows for more convincing dialogue with customers and better relationships with suppliers.

There are many benefits to a company that comes with this type of training. With better communication, your brand is better represented, as it makes employees more comfortable speaking in public and providing customer service.

Internally, communication training facilitates the exchange of information between sectors and makes meetings more meaningful, without deviating from the topic.

Motivational training

The goal of motivational training is to make employees more engaged and focused on the company's results. It is necessary to know people in depth so that it is possible to identify areas of imbalance, know in which sectors or tasks there is more commitment and understand what motivates your employees professionally.

This type of training is recommended when performance drops or when employees feel stagnant in the company.

It is necessary to show that the organization values the work of each person and to give them opportunities for growth. If the drop in results is the result of personal problems or internal conflicts, HR must intervene before the training.